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VALUE CREATION
& POSITIVE IMPACT FINANCE
Business model enabling the group to generate economic
and social value across the continent
CSR strategy focusing on key priorities
For more than 25 years, BANK OF AFRICA has been committed to and contributed to initiatives promoting economic and social development, initially via BMCE Bank Foundation and subsequently via a proactive and ambitious CSR strategy.
BANK OF AFRICA has been at the forefront of banking institutions in Morocco and Africa in embracing CSR undertakings as growth drivers and catalysts for value generation. Adopting a concerted approach involving internal departments, non-financial performance experts and independent third parties, BANK OF AFRICA is entirely empathetic to the needs of each of its stakeholders and regularly assesses their expectations.
BMCE Bank foundation, an unrivalled commitment to education and the environment
BANK OF AFRICA Group’s commitment to the Kingdom’s economic and social development is underpinned by a deep-seated belief that education plays a vital role in economic, social and cultural development. Established in 1995, its Foundation’s primary aim is to support the actions of the public authorities in combating illiteracy, pupil drop-out and young girls not attending school. With this in mind, BMCE Bank Foundation for Education and the Environment provides pragmatic and long-term solutions to the challenges of providing education in the Kingdom’s underprivileged areas and in those countries in which the Group has operations. Its actions are aimed at improving access to education and combating insecurity as a result of educational inequality in an era of digital development.
Through its flagship Medersat.com programme which focuses on pre-school and primary education, more than 10,000 children in Morocco and sub-Saharan Africa are provided with an education.
BMCE BANK FOUNDATION IN 2020
PUPILS CONTINUING TO RECEIVE AN EDUCATION DESPITE THE PANDEMIC
The particular context of 2020 saw distance learning adopted as an alternative learning platform across the Kingdom. This phenomenon underlined further educational inequalities, primarily due to a growing digital divide resulting from a lack of technological equipment in homes and sometimes non-existent network coverage. The quality of distance learning has also been hindered by a lack of teaching experience and a shortage of appropriate support mechanisms. This situation is a further reminder of the extent to which BMCE Bank Foundation’s commitment is vital to building equitable access to knowledge.
MEDERSAT.COM ACADEMY, OVERCOMING THE STAFF TRAINING CHALLENGE
In response to a lack of teacher training during the global pandemic, BMCE Bank Foundation for Education and the Environment created Medersat.com Academy, a virtual training institute. The initial aim of this institute is to provide teacher training and qualification in digital format. Subsequently, the institute aims to digitise practices and teaching in network schools.
PRE-SCHOOL EDUCATION BOLSTERED ACROSS THE MEDERSAT.COM NETWORK
BMCE Bank Foundation endeavours to enable as many pupils as possible to gain access to knowledge, opening 18 middle section pre-school classes in Medersat.com network schools. This initiative was carried out in response to the Royal Appeal to make preschool education widely accessible and in partnership with Teach For Morocco, of which Dr Leila Mezian Benjelloun is Honorary President. Teach For Morocco is the Moroccan representative for Teach For All, a New York-based international NGO.
STRATEGIC PARTNERSHIPS SIGNED
BMCE Bank Foundation, relentless in its pursuit of excellence, strives to ensure that its Medersat.com network schools enjoy an optimal environment to be able to provide the best possible educational experience. In addition to the strategic partnership between BMCE Bank Foundation for Education and the Environment and the Ministry of National Education to build schools and manage human resources as part of the Medersat.com programme, BMCE Bank Foundation has also teamed up with the following Moroccan and overseas partners : BMCE Bank Foundation has also teamed up with Moroccan and overseas partners.
THE FRENCH REPUBLIC’S LEGION D’HONNEUR
Dr Leïla Mezian-Benjelloun, BMCE Bank Foundation’s Chair, was awarded the Officer medal of the French Republic’s Légion d’Honneur Tuesday 3 March 2020 in Rabat. This decoration was presented to her by France’s Ambassador to Morocco, Mrs Hélène Le Gal, at a ceremony attended by several Moroccan and French dignitaries from the diplomatic, political and business world.
AFRICAN-NESS AWARD
Dr Leila Mezian Benjelloun was honoured to receive the African-ness Award 2020 in recognition of her initiative, commitment and contribution to acknowledging the dignity of African men and women around the world. The African-ness Award was presented to her 23 November 2020 at the ‘ICESCO Day for Africa – Perspectives and Potential’, organised jointly by ICESCO and the African-ness Award Foundation.
PHONORARY PRESIDENT OF TEACH FOR MOROCCO
Dr Leila Mezian Benjelloun has accepted an invitation to become Teach for Morocco’s Honorary President.